Sách - IBM - The Rise and Fall and Reinvention of a Global Icon by James W. Cortada (UK edition, paperback)

Ships from and sold by EXPERAL Singapore Publisher: MIT Press Ltd Origin: United Kingdom (Imported) ISBN 13: 9780262547826 Condition: Brandnew Binding: paperback Pages: 752 Dimensons: 154 x 230 x 54 | 888 (gram) ---------------------------------------- A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. Cortada, a historian who worked at IBM for many years, describes IBM''s technology breakthroughs, including the development of the punch card ( for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass aunce in the 1980s, and the company''s shift in focus from hardware to software. He discusses IBM''s business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM''s unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies. Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....