Social Media Analytics (Pb)

Practically overnight, social media has become a critical tool for every marketing objectivefrom outreach and customer relations to branding and crisis management.For the most part, however, the data collected through social media is just that: data.It usually seems to hold little or no meaning on which to base business decisions.But the meaning is there if youre applying the right systems and know how to use them.With Social Media Analytics, youll learn how to get supremely valuable information from this revolutionary new marketing tool.One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:Choose the best social media platforms for your needsSet up the right processes to achieve your goalsExtract the hidden meaning from all the data you collectQuantify your results and determine ROIFilled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond up-to-date and leads you well into the futureand far ahead of your competition.You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more.Sponder concludes with an insightful look at where the field will likely be going during the next few years.Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....