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The Laws Of Brand Storytelling:Win—And Keep—Your Customers’ Hearts And Minds
We have been sharing stories from the beginning of human civilization―for good reason.Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a me...
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Experal
@experalĐánh giá
Theo Dõi
Nhận xét
ISBN-13
9781260440195
Số trang
288
We have been sharing stories from the beginning of human civilization―for good reason.Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way.This is proving to be an increasingly potent strategy in the era of the connected digital consumer.With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is.As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....